Why you need Google local services ads for your business

Why you need Google local services ads for your business

Google Local Service Ads are an incredible tool for local businesses to increase their online visibility and attract more customers. These ads appear at the top of Google search results when users search for local services, making them highly visible and effective in driving traffic to your business. Unlike traditional Google Ads, Local Service Ads are specifically for service-based businesses.

Google still needs to make Local Services Ads available in all regions worldwide. Some service categories may be excluded. The following is a list of job types that are presently eligible for Local Services Ads in the United States:

With Google Local Service Ads, businesses need to create a profile and undergo a verification process to ensure they meet Google’s standards for quality and reliability. Once approved, businesses can set their budget and start running ads. The ads are pay-per-lead, meaning you only pay when a customer contacts you through the ad.

What You Need to Know

Boost Sales with Google Local Service Ads

Google Local Service Ads can significantly boost sales for local businesses by increasing their online visibility and attracting more customers. These ads appear at the top of search results, making them highly visible to users looking for services in their area. This prime placement ensures potential customers see your business when looking for your services.

Many businesses have seen great success with Google Local Service Ads. For example, a plumbing company in Houston reported a 30% increase in leads and a 20% increase in sales after running these ads. Similarly, an HVAC company in Chicago saw a 35% increase in leads and a 25% increase in sales within the first month of using these ads.

Increase Leads with Google Local Service Ads

In addition to boosting sales, Google Local Service Ads can generate more local business leads. These ads drive customer inquiries and make it easy for potential customers to contact your business directly from the ad. Users who click on your ad are taken to a landing page to see your business information, read reviews, and contact you directly.

Providing accurate and detailed information about your services is essential to optimize your ads for lead generation. Include specific details such as service areas, hours of operation, and any offers or promotions. Additionally, responding promptly to customer inquiries maximizes your chances of converting leads into customers.

How Google Local Service Ads Benefit Local Businesses

Google Local Service Ads offer a range of benefits for local businesses. Firstly, these ads increase online visibility and attract more customers by appearing at the top of search results. This prime placement ensures potential customers see your business when looking for your services.

Secondly, Google Local Service Ads help build trust and credibility with potential customers. These ads include a “Google Guaranteed” badge, which indicates that Google has vetted your business and meets its standards for quality and reliability. This badge can give potential customers peace of mind and make them more likely to choose your business over competitors.

Lastly, Google Local Service Ads provides a cost-effective advertising option for local businesses. These ads are pay-per-lead, meaning you only pay when a customer contacts you through the ad. It saves you advertising costs because you only pay for results and can easily track the return on investment for your advertising efforts.

What is Google Guaranteed and How it Helps Your Business

Google Guaranteed is a program offered by Google that provides an extra layer of trust and credibility for businesses advertising through Local Service Ads. When a business is “Google Guaranteed,” it means that it has undergone a thorough screening process by Google and has met its standards for quality and reliability.

Having a Google Guaranteed badge on your requires businesses to pass a background check, have appropriate licenses and insurance, and maintain high customer satisfaction. Once approved, businesses receive a “Google Guaranteed” badge, which shows on their Local Service Ads. This badge helps build trust with potential customers and can make your business stand out from competitors.

The Google Guaranteed program benefits local businesses by providing extra credibility and trust. Customers are more likely to choose a business that is Google Guaranteed because they know that Google has vetted the business and meets its high standards, and this can lead to increased customer inquiries and, ultimately, more sales for your business.

How Google Local Service Ads Improve Your Online Reputation

Google Local Service Ads can significantly improve a business’s online reputation by showcasing positive reviews and ratings. Users who click on your ad are taken to a landing page to see your business information, read reviews, and contact you directly.

It’s essential to actively manage and respond to customer reviews to enhance your brand image and improve your online reputation. Responding to positive and negative reviews shows that you appreciate customer feedback and are committed to providing excellent service. Additionally, encourage happy customers to leave reviews and ratings to boost your online reputation further.

How Google Local Service Ads Help You Stand Out from Competitors

Google Local Service Ads can help businesses set themselves apart from competitors by providing a unique and noticeable advertising platform. These ads appear at the top of search results, making them the first thing potential customers see when searching for local services. This prime placement ensures that your business stands out from competitors and increases the likelihood of attracting customer inquiries.

Additionally, the “Google Guaranteed” badge on Local Service Ads helps businesses stand out from competitors. This badge indicates that Google has vetted your business and meets its standards for quality and reliability. Customers are more likely to choose a business that is Google Guaranteed because they know that Google has thoroughly screened the business.

How Google Local Service Ads Provide Cost-Effective Advertising

Google Local Service Ads provides a cost-effective advertising option for local businesses. These ads are pay-per-lead, meaning you only pay when a customer contacts you through the ad. It ensures that you are only paying for results and can easily track the return on investment for your advertising efforts.

Compared to other advertising options, such as traditional Google Ads or print advertising, Local Service Ads can be more cost-effective because they specifically target users actively searching for local services. This highly targeted approach ensures that your advertising budget is spent on reaching potential customers who will most likely convert into paying customers.

How to Get Started with Google Local Service Ads

Getting started with Google Local Service Ads is a straightforward process. Here is a step-by-step guide to setting up these ads for your business:

Create a profile: Visit the Google Local Service Ads website and create a profile for your business. Provide accurate and detailed information about your services, service areas, and business hours.

Verification process: Google will verify your business by conducting background checks, verifying licenses and insurance, and checking customer reviews. This process ensures that your business meets Google’s standards for quality and reliability.

Set your budget: Determine how much you are willing to spend on Local Service Ads and set your budget accordingly. Remember, these ads are pay-per-lead; you are only charged when a potential customer contacts you through the advertisement.

Optimize your ads: Once your profile is approved, optimize your ads by providing accurate and detailed information about your services. Include specific details such as service areas, hours of operation, and any special offers or promotions.

Monitor and adjust: Regularly monitor the performance of your ads and make adjustments as needed. Consider which keywords and ad placements generate the most leads, and revise your strategy accordingly.

Tips for Maximizing Success with Google Local Service Ads

To maximize success with Google Local Service Ads, consider implementing the following tips:

Optimize your profile: Provide accurate and detailed information about your services, service areas, and business hours. Include specific details that potential customers may be searching for, such as emergency services or weekend availability.

Respond promptly to inquiries: When a potential customer contacts you through the ad, respond swiftly to their inquiry. It shows that you value their business and increases the possibility of converting them into a paying customer.

Encourage satisfied customers to leave reviews: Positive reviews and ratings can enhance your online reputation and attract more customers. Encourage happy customers to leave reviews and ratings on your Google My Business page.

Monitor and adjust your ads: Regularly monitor the performance of your ads and make adjustments as needed. Pay attention to which keywords and ad placements generate the most leads and adjust your strategy accordingly.

Provide excellent customer service: Ultimately, the success of your Google Local Service Ads depends on the quality of service you provide to customers. Focus on providing excellent customer service to ensure customers have a positive experience and are more likely to leave positive reviews and recommend your business to others.

In conclusion, Google Local Service Ads are an excellent tool for businesses to increase online visibility, attract customers, and boost sales. These ads provide a cost-effective advertising option that specifically targets users who are searching for local services. By optimizing your ads and providing excellent customer service, you can maximize the success of your Google Local Service Ads and grow your business. If you need help implementing this strategy, you can contact Proserve Marketing. We have done this for many local businesses in Houston and surrounding areas.

When you partner with Proserve Marketing, we will do the application and get you approved. From getting your business approved to optimizing your landing page on Google, tracking calls, and conversion, we’re here to help you.