Whether your goal is to grow your audience, drive sales, build relationships, recruit staff, or increase brand awareness, social media offers an ever-evolving line-up of advertising options across multiple platforms, including Facebook, Instagram, LinkedIn, Pinterest and TikTok.
Our integrated social media marketing campaigns will make sure you are reaching the right people in the right place, at the right time, with the right content to achieve results. With insightful analysis and reporting, combined with our strategic marketing acumen, we’re always looking at how we can do more, be better, and achieve greater results for your business.
Social media advertising is where you use paid means to promote your brand, products, and posts on platforms like Facebook or Instagram. These advertisements combine precise targeting options, such as demographic or location targeting, with a variety of compelling ad formats to help you effectively reach your audience and showcase your business on social media.
It’s no secret that organic social media reach is falling on every platform. With so many brands on social media, it’s becoming more difficult to stand out and reach your audience with your content. Social media advertising supports your organic efforts and allows you to maximize your visibility with relevant users online.
The beauty of social media advertising is that it’s incredibly targeted. People spend countless hours on social media every day, and platforms like Facebook and Instagram collect a ton of data in the process. This data allows you to get incredibly granular with your advertising efforts: you can target by age, behavior, and interest or even serve up ads to people who are browsing your competitors. With so many targeting options at your fingertips, it’s also easier to put your brand in front of the right people at the right time — increasing brand visibility, engagement, and conversions.
Effective social media advertising is all about targeting and the creative. Let’s start with the first one: targeting. If you want to create effective social media advertising campaigns, you need to reach the right people first and foremost. If you don’t target the right people, then your messaging won’t land and you’ll see average results (at best).
By leveraging all of the different targeting options available on social media, you can ensure that you’re promoting your content to relevant users — and, in turn, benefit from more visibility, leads, and conversions. Creative is equally important. As we touched on earlier, the newsfeed is a cluttered place. To stand out, you need to have a compelling ad that looks great, reads well, and inspires users to take action. It’s also critical to choose the right ad format for your objectives.
If you want to showcase a new product range, the carousel is the way to go. If you’re trying to increase your sales pipeline, lead forms are ideal. Sounds like a lot? Don’t worry, we’re here to help. Reach out to us today to find out how social media advertising can benefit your business.
Here’s some great news: social media advertising is extremely flexible and cost-effective, which makes it the perfect option for SMBs. Starting from as little as $20 a day, you can see real results from social media in a way that you just wouldn’t from traditional advertising formats. There are also a number of different ways to tailor your spend: you can pay for clicks, impressions, leads, and more.
When it comes to cost-per-click, there’s no hard and fast rule. It depends on your industry, your targeting, and your creative. However, we typically find that it can range anywhere between $0.50 and $5, based on the type of campaign, ads, and objectives you set. If you want to maximize your return on investment for social media advertising, our experts are ready to help. Request your free social media audit now to see how we can help you land more leads and conversions using social media.
It depends on how engaged your audience is, your targeting, your creative, and your brand recognition. However, we typically advise our clients that it takes anywhere from 30 to 90 days to see results. Why? Social media platforms like Facebook require time to optimize your campaigns for performance. Once you start running your ad, it can take a few days for the algorithm to learn which customers to target and when to show your ads.
Once your social media advertising campaign comes to an end, it’s essential to analyze the results thoroughly. Based on the findings, you can adjust your approach for the next round. This cycle repeats, and you keep iterating until you achieve your desired outcome.
Additionally, social media advertising campaigns work like a snowball rolling down a hill, gathering momentum as you go along.
The right provider needs to understand your business goals and show you how social media advertising can help you achieve them. They should know the platforms inside out and work with you to identify the best targeting and ad formats for your audience. One way to do this is to work with a Facebook Marketing Partner. This certification demonstrates that the provider is an expert in social media advertising and has a track record of delivering results. It’s also important to look for social media marketing companies that are committed to results.
Our social media guns create impactful ads that capture your audience’s attention and compel them to take action. We research your users to understand their needs and develop targeted ads that resonate with them. Then, we optimize, optimize, and optimize for performance to get you the results you’ve always dreamed of.